04 · 真实商业案例 / A real business story 安克:从替换电池到 305 亿元营收Anker: from replacement batteries to RMB30.5bn revenue
2011 年,安克在 Amazon.com 销售替换笔记本电池,以此进入充电品类。十年后,公司把充电产品分成五个系列,按价格、用料、设计和性能拉开差别。 In 2011, Anker sold replacement laptop batteries on Amazon.com to enter the charging category. Ten years later, it organized charging products into five series, differentiated by price, materials, design and performance. Anker 创业回顾 · 2021-12-08
2025 年,安克创新集团营收 305.14 亿元,同比增长 23.49%;其中充电储能类收入 154.02 亿元,约占一半。 In 2025, Anker Innovations reported group revenue of RMB30.514 billion, up 23.49%. Charging and energy-storage products contributed RMB15.402 billion, roughly half the total. 安克创新 2025 年报 · 2026-04-10
电池质量也带来了代价。美国 CPSC 于 2025 年 9 月 18 日公告召回约 48.1 万台安克移动电源,原因是电池可能过热,带来火灾与烧伤风险。 Battery quality also brought a setback. On September 18, 2025, the US CPSC announced a recall of about 481,000 Anker power banks because their batteries could overheat, posing fire and burn hazards. 美国 CPSC 召回公告 · 2025-09-18
在这次美国公告之前,安克已于 2025 年 7 月表示加强供应商检查、原料追溯和电芯测试。这些是公司披露的改进措施,不能据此认定风险已消除。 Before that US notice, Anker said in July 2025 that it had strengthened supplier checks, raw-material traceability and battery-cell testing. These are company-reported improvements; they do not establish that the risks were eliminated. Anker 电池安全声明 · 2025-07-29
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