SUPERCALY DAILY BRIEF · #016

Mochimochi抱枕全系列超490万件

Mochimochi cushions: entire series exceeds 4.9m

2026-10-12 · 中英双语日报 / Bilingual daily brief

宜得利新品TY001把鲷鱼烧点心做成抱枕。企业披露的累计超490万件涵盖Mochimochi整个抱枕系列，不能视为食物造型款或TY001单款销量；起算时间未知，未经独立审计。TY001销量未披露。

Nitori’s new TY001 turns fish-shaped pastry into a cushion. Its 4.9m-plus cumulative claim covers the entire Mochimochi cushion series, not a sales breakdown for food-shaped designs or TY001; start date unknown, unaudited. TY001 sales undisclosed.

Oct 5 series sales and launch · 2026-10-05

01 · 购买条件 / Buying conditions

新品售价

Launch price

TY001官方产品图，非本刊实拍；新款销量未披露。

Official TY001 image, not a SuperCaly photo; new-model sales undisclosed.

Oct 5 series sales and launch · 2026-10-05

2026年10月上旬登陆日本部分门店与Nitori Net。10月5日公布含税1,490日元，非已核实结账价。

Launched in early October 2026 at selected Japan stores and Nitori Net. October 5 announced price: ¥1,490 including tax; checkout unverified.

Oct 5 series sales and launch · 2026-10-05

02 · 产品细节 / Product details

52厘米长的鲷鱼烧

A 52 cm pastry

官方目录：モチモチクッション(タイヤキ TY001)，商品代码2113300046369；米色，宽52×深30×高12厘米，约290克。面料为95%聚酯纤维、5%聚氨酯，填充物为100%聚酯纤维，可在不超过40°C水温下手洗。目录来自缓存，当前库存未核实。

Official catalog: モチモチクッション(タイヤキ TY001), code 2113300046369; beige, W52 × D30 × H12 cm, approximately 290 g. The cover is 95% polyester and 5% polyurethane, with 100% polyester filling; handwash at up to 40°C. Catalog information is cached; current stock unverified.

TY001 product specifications

03 · 设计与制作 / Design and production

把烤色印对位置

Getting the browning right

宜得利在10月7日采访中说，柔软触感一直受到欢迎，食物轮廓和烤色让造型易辨认；此前栗子点心、铜锣烧款的反响超出预期，促成了TY001开发。

In an October 7 interview, Nitori described softness as an established attraction and food shapes and browning as recognizable features. Stronger-than-expected responses to earlier chestnut-pastry and dorayaki designs prompted TY001’s development.

Oct 7 interview: appeal and production · 2026-10-07

公司称，印花与接缝错位会让烤色显得不自然，因此反复打样，调整色块位置和深浅。这是企业的设计说明，并非系列销量的已证实原因。

The company said misaligned prints and seams made browning look unnatural. Repeated samples adjusted color areas and intensity. This is the company’s design explanation, not a proven cause of series sales.

Oct 7 interview: appeal and production · 2026-10-07